A digital home for a contemporary NZ furniture designer
We collaborated with Studio Everyday to develop an innovative brand and website for product and spatial design company Think + Shift.
Think + Shift’s situation
Think + Shift’s existing website didn’t have a strong visual signature. Worse, it had hit platform limits and lacked an online store, leaving the company with no way to showcase its made-to-order products or case studies.
To fix this problem, Think + Shift asked Ghost Street and Studio Everyday to collaborate on a brand new website.
Ghost Street were keen to put Think + Shift’s work front and centre. We envisioned a striking, design-led website, upheld by strong modernist fundamentals.
Practically, we also wanted to give the site ecommerce functionality and a simple CMS, so the Think + Shift team could update and sell their evolving product catalogue in future.
- UI & UX Design
- Frontend Development
- Backend Development
Think + Shift
Having explored Think + Shift’s visual and technical options with Studio Everyday, we landed on a concept that treated content layers as physical objects — a nod to the ‘shift’ in the company’s name. Through extensive co-designing sessions and usability tests, we built a website that fully realised this idea.
To achieve a sparse, confident effect, we reshot all product imagery and hand-tuned our layouts, animation, and easing. Decidedly minimalistic, this approach allowed Think + Shift’s work to speak for itself.
Think + Shift’s results
Think + Shift’s new website launched to critical acclaim. Bagging a Bronze for Small Scale Interactive at the 2017 Best Awards, it won ‘Site of the Day’ during the CSS Design Awards, and was featured across a number of leading design blogs.
With visitor traffic humming, Think + Shift now occupies a leading position in New Zealand’s spatial design market.