Making waves in marine entertainment
A digital overhaul helped this kiwi brand establish itself as a premium brand in the global marine audio entertainment sector.
Fusion Entertainment’s situation
Audio and lifestyle brand Fusion desperately needed to rebuild its slow, glitchy website. Wanting to pivot away from car audio products, the company also needed to reorient its brand and online offering towards a higher-end marine and lifestyle audience.
To establish itself as a premium brand with a website to match, Fusion enlisted Ghost Street.
Our Challenge
Serving several key markets, Fusion’s website needed to do three things at once — educate customers, showcase products, and push sales through their global network of partners and dealers.
To deliver a best-in-class user experience and digital strategy for the company, Ghost Street needed to think hard about the needs of Fusion’s marketing team, partners, and thousands of daily customers.
Services
- Strategy
- UI / UX Design
- Prototyping
- Frontend Development
- Development Consultancy
Client
Fusion Entertainment
Year
2014 — 2020
Our Solution
Ghost Street redesigned Fusion’s website, overhauled their CMS, and rebuilt their delivery network from scratch. We gave Fusion’s new, high-powered platform a clean design, making interaction effortless for customers and resellers.
We continue to work closely with Fusion to mature this system across campaign pages, microsites, and B2B platforms. User empowerment and a premium experience remain our key strategic focuses.
Fusion’s results
Fusion’s rebuilt website smashed its own speed records, loading in less than a tenth of the previous time. Overnight, return traffic increased 30%. With a robust design toolset in-hand, Fusion’s marketing team was able to align its materials with the company’s refreshed website.
Since its 2016 acquisition by Garmin, Fusion has added extra reach and resource to its offering. Ghost Street remains Fusion’s key technology partner, keeping its web and interactive touchpoints ahead of the curve.